Overview

Nu-Opp, Inc participated in the holiday season by developing a national campaign that called on listeners of the Steve Harvey Morning Show to nominate a deserving family for the opportunity to win $2500 worth of gifts. Leveraging Kier “Junior” Spates as Santa Clause, we followed Junior to five cities spreading holiday cheer all week leading up to the movie released. The campaign included a Madea’s Christmas themed landing page, “Junior Clause radio check-ins, social media tweets, and shared viral videos to capture the moment.

Launch Project

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