• Tyler Perry’s: A Madea Christmas

    Tyler Perry’s: A Madea Christmas

    Nu-Opp, Inc participated in the holiday season by developing a national campaign that called on listeners of the Steve Harvey Morning Show to nominate a deserving family for the opportunity to win $2500 worth of gifts. Leveraging Kier “Junior” Spates as Santa Clause, we followed Junior to five cities spreading holiday cheer all week leading up to the movie released. The campaign included a Madea’s Christmas themed landing page, “Junior Clause radio check-ins, social media tweets, and shared viral videos to capture the moment.

  • Nielsen


    With Nu-Opp’s assistance, The Nielsen Company drove home the importance of participating in surveys. The demonstration educated listeners on how Nielson measures what consumers watch and buy. The expo featured a “Fun Facts” trivia games with attendees given the chance to win an assortment of prizes.

  • Hillshire Farm

    Hillshire Farm

    Nu-Opp developed The Hillshire Farm booth that put guests in the kitchen, featuring samples of their delicious smoked sausage varieties. A guest chef demonstrated an assortment of cooking recipes and tips to watchers while attendees stood in line for the chance to spin the Hillshire Farm prize wheel and receive a branded t-shirt premium.

  • Kodak


    Kodak & Nu-Opp helped make the memories of the weekend last forever with their on site photo printing stations. Guests lined up for photos with life size cutouts of the Steve Harvey Morning Show cast, with the lights of Las Vegas as the backdrop.

  • Glory Foods

    Glory Foods

    Nu-Opp created a Sunday Dinner booth space for Glory Foods. Participants received an assorted plate of Glory Foods product while Glo-Ray, the Glory Foods collard green mascot, joined LisaRaye McCoy for meet and greet opportunities.

  • Wells Fargo

    Wells Fargo

    Nu-Opp created an opportunity for guests to learn the value of having a strong banking relationship. Guests were treated to a free Small Business seminar with a panel of notables. Attendees received private consultations with banking representatives with the Wells Fargo stage coach providing the perfect branding piece.

  • General Mills

    General Mills

    Box Tops for Education and Nu-Opp treated guests to samples of America’s Favorite Cereal, Honey Nut Cheerios. Attendees also got the chance to meet TLC’s Rozanda “Chilli” Thomas, Box Tops for Education Spokesperson and Grammy Award Winning Artist, at the Box Tops for Education interactive photo booth.

  • Ford


    Nu-Opp understood Ford’s want for prominent branding and placement during their expo display. Their environment became synonymous with fun in their booth filled with interactive games offering iPads, Gas Cards, and more. New 2013 models vehicles were put on display, and guests registered to experience the excitement of test-driving a Ford on the “Ride and Drive” course.

  • State Farm

    State Farm

    Nu-Opp created State Farm’s “Your Style Experience” booth. We recreated the boutique shopping experience with faux storefronts displaying luxury brands’ accessories. Attendees were given the opportunity to sign up and win items on display, including designer handbags, pumps, and watches.

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